Issuer Direct Corporation (ISDR) Q4 2022 Earnings Call Transcript

Issuer Direct Corporation (NYSE:ISDR) Q4 2022 Earnings Conference Call March 2, 2023 4:30 PM ET

Company Participants

Brian Balbirnie – Founder and Chief Executive Officer

Tim Pitoniak – Chief Financial Officer

Conference Call Participants

Mike Grondahl – Northland Securities

Brock Erwin – CleverInvesting

Walter Ramsley – Walrus Partners

Operator

Greetings. Thank you for standing by and welcome to the Issuer Direct Corporation Fourth Quarter and Year Ended 2022 Earnings Conference Call. Today’s call will be conducted by the company’s Founder and Chief Executive Officer, Brian Balbirnie and its Chief Financial Officer, Tim Pitoniak.

Before I turn the call over to Mr. Brian Balbirnie, I’d like to read you the company’s abbreviated Safe Harbor statement. I’d like to remind you that statements made during this conference call concerning future revenues, results from operations, financial position, markets, economic conditions, product releases, partnerships and any other statement that may be construed as a prediction of future performance or events are forward-looking statements, which may involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements.

Non-GAAP results will also be discussed on the call. The company believes the presentation of non-GAAP information provides useful supplementary data concerning the company’s ongoing operations and is provided for informational purposes only.

With that said, Mr. Balbirnie?

Brian Balbirnie

Thank you, operator. Good afternoon, everyone and thank you for joining us today to discuss the company’s fourth quarter and year-end 2022 results. Shortly after the market closed, we reported record revenues of $7.1 million for the fourth quarter and $23.5 million for the full year 2022. This is a quarterly increase of 25% over fourth quarter last year and a 7% increase for the full year. It should be noted, we only recognized 2 months of Newswire’s revenues in our quarterly and full year results. Customer accounts also hit record numbers totaling 4,691 for the quarter compared to 3,667 during the same period last year, a 28% increase. I will talk more about customers, our 2023 KPIs and subscription numbers later in the call.

I am encouraged by the entire team’s efforts for our integration plans to combine both Newswire and ACCESSWIRE editorial, distribution, back office, and sales and marketing teams into one cohesive efficient operation. This work will enable us to recognize the full potential of growth and cost savings over the fiscal year. It was important for us to spend the first couple of months of our acquisition getting to know everyone, their day-to-day, the operations beyond what due diligence can do. By investing this time, it puts us in a good long-term position to have a full efficient operation, cohesive plan and an alignment of staff into them with the right departments. I personally recognize this does have short-term impacts on results. But as everyone knows, we are a long-term focused management team that has and will continue to build stable long-term profitable growth at ISDR.

Before I turn the call over to Tim for his prepared remarks, the quarter and full year, I want to provide an important update in regards to the short-term note we utilized to help finance the Newswire transaction. The $22 million 1-year 6% seller’s note has a maturity date of November 2023. We have been focused not only on the integration of the assets we acquired, but also refinancing the short-term obligation, with a longer-term facility with a banking partner that meets the business needs today and in the future. The business has debt capacity, and we are looking to close what should be a 5-year facility that will enable us to positively impact our bottom line and balance sheet. Additional terms of the financing will be forthcoming this month. There is a lot more to talk about today.

So I’ll turn the call over to Tim to cover the fourth quarter and year-end results. Tim?

Tim Pitoniak

Thank you, Brian and good afternoon everyone. As Brian mentioned, quarterly and year-end results were primarily driven by our acquisition of Newswire and growth in our ACCESSWIRE news brand, which resulted in our press release revenue increasing 65% over the prior year, while contributing to increased gross margin and enabling us to increase gross margin percentage to 74%. The Newswire acquisition further enforces our commitment to scaling our communications business as well as continue to execute our capital allocation strategy.

I will now highlight some of the financial results we achieved during the fourth quarter and full year ended 2022. During the fourth quarter of 2022, we achieved record revenues of $7.1 million, a 25% increase from $5.7 million in Q4 of 2021. For the full year, total revenue was $23.5 million, a 7% increase from $21.9 million in 2021. The increase in the quarter and year-to-date revenue was primarily driven by our communication revenue stream, partially related to the acquisition of Newswire, which is included in the communication revenues, as well as a 7% and 11% increase in revenues from our ACCESSWIRE news brand, respectively, due to an increase in average price per release.

For the full year, we also have increased revenues from the licensing of our Investor Relations website and data feeds. These increases were partially offset by a decrease in events and webcasting revenue due to less demand of our virtual products as conferences and meetings began to move back to in-person during the current year. During Q4 2022 and full year 2022, communication revenue accounted for 78% and 69% of total revenue, respectively. In the prior year, communication revenue was 64% of total revenue during both Q4 and full year of 2021.

Revenue from our compliance business decreased 22% for the fourth quarter and 5% during the full year compared to the same periods of 2021. The decrease was primarily related to revenue from our transfer agent business due to a reduction in market activity in corporate actions and a decrease in revenue from our disclosure reporting and legacy ARS service due to customer attrition. The quarter was also impacted by a reduction in revenue from our print and proxy fulfillment services due to large onetime projects that did not reoccur in the current period. For the full year of 2022, these decreases were partially offset by an increase in revenue from our print and proxy fulfillment services due to large transactions and an increase in projects during the current year.

Changing gears to gross margin, our overall gross margin percentage was 74% and 76% for the fourth quarter and full year of 2022 compared to 73% and 74% for the same periods of the prior year. Gross margins from our communications business decreased 3% for the fourth quarter, primarily due to higher webcasting and events revenue, which produced lower margins as well as additional revenue from Newswire, which currently has a lower margin than our ACCESSWIRE business.

As we work through synergies of the integration, we expect gross margins between the two businesses to become aligned. For the full year, gross margins for the communication business increased 1%, which is related to an increase in revenue from our high-margin ACCESSWIRE business as a percentage of communication revenue. Gross margins from our compliance business increased 4% for both the fourth quarter and full year of 2022 compared to the same periods of the prior year. This increase in gross margin percentage is primarily due to lower amortization costs associated with our disclosure software, which became fully amortized in the prior year, partially offset by an increase in print, postage and fulfillment costs associated with increased revenue from our print and proxy fulfillment services.

Moving down to operating income. We posted operating income of $44,000 for the fourth quarter of 2022 compared to $698,000 during Q4 of 2021. For the full year, operating income decreased to $2.7 million from $3.7 million in 2021. For both periods presented, the decrease in operating income, despite an increase in revenue and gross margin is related to an increase in operating expenses primarily amortization expense attributed to intangible assets related to the Newswire acquisition, coupled with an increase in bad debt expense. Additionally, we experienced increase in stock compensation expense, employee-related costs, recruiting fees and other sales and marketing expenses, all of which are associated with our continued investment for future growth.

G&A costs increased 24% and 20% for the 3 and 12 months ended December 31 of 2022, compared to the prior year due to incremental costs associated with operating the Newswire business, as well as an increase in stock compensation, bad debt expense, employee-related costs and other corporate initiatives associated with future growth.

Sales and marketing costs increased 47% and 21% for the fourth quarter and full year compared to the same periods of 2021. These increases are due to incremental costs associated with operating the Newswire business as well as our continued investment in advertising digital marketing spend and automation enhancements. The increases compared to the prior year were partially offset by a reduction in sales commission, while the quarter was partially offset by a reduction in consultants.

Product development costs increased 95% and 21% for the quarter and full year compared to the same periods of 2021, which is directly attributed to the additional costs associated with operating the Newswire business. It is important to note that we had an increase in depreciation and amortization costs for both the quarter and full year due to additional amortization associated with intangible assets acquired in the Newswire acquisition.

On a GAAP basis, we had a loss of $109,000 or negative $0.03 per diluted share compared to net income of $616,000 or $0.16 per diluted share during Q4 of 2021. Net income was $1.9 million or $0.52 per diluted share for the full year of 2022 compared to $3.3 million or $0.86 per diluted share in 2021.

Looking at some non-GAAP metrics. EBITDA for the fourth quarter of 2022 was $589,000 or 8% of revenue compared to $987,000 or 17% of revenue during Q4 of 2021. For the full year of 2022, EBITDA was $3.7 million or 16% of revenue compared to $5.3 million or 24% of revenue during 2021. You’ll notice in the release this quarter, we have added a few other non-GAAP metrics such as adjusted EBITDA as well as free cash flow and adjusted free cash flow. We feel these measures provide additional useful information when reviewed along with our other non-GAAP measures and GAAP measures to help analyze results of the company as well as identify any trends.

With that being said, our adjusted EBITDA for Q4 of 2022 was just over $1 million or 14% of revenue compared to $1.3 million or 23% of revenue during Q4 of 2021. For the full year, adjusted EBITDA was $4.9 million or 21% of revenue compared to $5.5 million or 25% of revenue. Adjustments in this measure include adding back stock compensation, acquisition and/or integration expenses and other nonrecurring expenses.

Non-GAAP net income was $665,000 or $0.18 per diluted share for Q4 of 2022 compared to $894,000 or $0.23 per diluted share during Q4 of 2021. For the full year of 2022, non-GAAP net income was $3.5 million or $0.95 per diluted share compared to $3.7 million or $0.96 per share in 2021.

Switching over to cash flow metrics. We just completed our 32nd consecutive quarter of positive cash flows for the company. Cash flow from operations for Q4 of 2022 was $1 million compared to $1.4 million for Q4 of 2021. For the full year of 2022, cash flow from operations was $4 million compared to $4.7 million in the prior year. However, adjusted free cash flow was $2 million for Q4 of 2022 compared to $1.5 million for Q4 of 2021 and $5.1 million for the full year of 2022 compared to $4.7 million in 2021.

As noted earlier, adjusted free cash flow is a new non-GAAP measure we have added that adjust for cash paid for acquisition and/or integration costs and other unusual items. The current quarter and full year ended December 31 of 2022, includes $500,000 paid for rep and warranty insurance associated with the Newswire acquisition as well as $325,000 of payments related to Newswire opening balance sheet liabilities that were not recouped until Q1 of 2023.

Lastly, our deferred revenue balance continues to climb. This is revenue we expect to recognize over the next 12 months, which increased to $5.4 million as of December 31 of 2022, compared to $3.1 million as of December 31 of 2021, an increase of approximately 75%. A majority of this increase relates to incremental deferred revenue associated with the acquisition of Newswire.

I will now turn the call back to Brian, who will provide some updates on the business, our new products and everything else we have planned for the remainder of the year. Brian?

Brian Balbirnie

Thank you, Tim. Appreciate it as always. You thoroughly highlighted the financials for the quarter and year, so I’d like to take everyone through the business, operations and other metrics I am tracking today and into the future. First, to touch on the Newswire transaction, I want to thank everyone at ISDR and Newswire that have been involved in the integration, the training and implementation and execution. We are ahead of our plans in many ways and now have our sights set on unlocking the value that we saw in this asset.

Over the last 90 days or so, we have completed merging both organization’s research and development teams, consolidated our sales and marketing teams into and with a new go-to-market strategy and our back office accounting and finance as well as HR. And lastly, our client success and onboarding teams have all come together nicely. As a result, we have realized some cost savings in duplicate vendors and services. And on an annual basis, these duplicative cost savings between both organizations will be approximately $2 million. This also resulted in our headcount coming down at year-end from 137 to 121 at the end of February.

With that said, we are going to continue to invest in our business, both in R&D and sales and marketing as we feel confident in our overall operations, strategy and business outlook. Specifically, on a product development team that is led by our new CTO, Mark Lloyd, our recent hire, his team includes 16 product engineers, DevOps and IT professionals. Mark’s focus post integration of our platforms will be to lead innovation and execution from our strategic plan. As such, R&D spend this fiscal year will continue to be approximately 5% to 6% of revenues.

Innovations will come from product optimizations based on customer feedback and industry intel. It is important for us to bring to market impactful and highly sticky feature sets, like we have in the past with our targeting tools, our collaboration engines and our integrated new suite features brand asset manager and contact manager. This coming year, it will be more about our newly acquired media database monitoring and pitching tools. Once done, we will turn our focus to our new recommendation engine, a collaborative AI narrative-based suggestion platform for content optimization across all communication mediums. We look forward to sharing some of these advancements with you soon on our next call.

Moving on to sales and marketing. Jennifer Hammers, our EVP, who has led the team for almost 2 years, has approximately 40 talented and highly motivated professionals in our organization, both new business, client success, corporate and brand marketing. Jen’s team continues to add new logos quarterly and is highly focused on both public and private organizations globally. Key accounts like Moderna, KnowBe4, Insperity, Kimberly-Clark and Bosch & Lomb have been won under her leadership, just to name a few. Additionally, James Michael, who has been in the organization for 17 years, has taken over our compliance business. There is no one I believe in more to lead this business. James’ relationships in the legal, compliance and IR space have come to rely on James’ ability to navigate transactional-based shareholder issues via our proxy and AGM platform, regulatory and stock transfer services.

Moving along to subscription. They have grown 9% in the fourth quarter to 1,002 compared to 922 in the same period last year and sequentially up from 971 in Q3. We believe our subscription business will continue to grow at double-digit teen percentage rates throughout 2023, as we implement our complete communications platform components. Additionally, we have continued to drive average revenues per customer from $6,948 in Q4 last year and $7,154 in Q3 to $8,641 in the fourth quarter. This is a 24% increase year-over-year in subscription contract value. Of the 1,002 subscribers that account for approximately 1/3 of our overall revenues for the quarter and on a stand-alone basis, our news distribution business accounted for approximately 60% of total revenues up sequentially. And further, our news distribution business accounted for approximately 80% of our communications revenue for the quarter as well.

Our subscription business is heavily dependent on news distribution offerings, both domestically and globally, whereby customers bundled their news needs with our IR and PR product sets. Starting this quarter, we will be bringing to market new subscription plans in certain geographic regions. First will be into the Canadian market, where we feel confident that we will continue to make headway in building market share.

Additionally, we will be rebranding one of our products newly acquired from the Newswire transaction called the Media Advantage Platform, or MAP for short, to what we are going to call PR Optimizer, or PRO for short, in several different levels and options. They will be geared towards our current customers as well as new news distribution bundles as well as new customers that are looking to amplify their stories globally.

As we move through the market over the next 12 months in news distribution, we have seen year-over-year growth in volumes slow slightly to single digits. This is exactly what we see in the top 3 other news providers as well. This industry-wide slowdown in volumes and new distribution is something we previously spoke about in our last call. As such, recognition of revenues might vary quarter-to-quarter as a result of customers’ news distribution utilizations. This brings me to KPI changes I’d like to highlight.

That said revenue from ACCESSWIRE our core distribution grew 10% sequentially from Q3 and 7% year-over-year. This does not include additional revenues that we achieved in the acquisition of Newswire. It is important to point out that even though volumes in the market may have slowed, our revenues continue to climb as a result of our sales team’s work on average stated pricing.

Moving along and beginning in 2023, we will be looking to modify our customer count metrics. To account for customers who have active contracts during the 12-month period of measurement, whereas today, we only report customers who did work for us during the quarter reported period. Improving this KPI will give us a true sense of our annual customers and align with what our peers are doing in the market. We believe the changes in these numbers will allow us to have a consistent message on actual customers under contract and thus create a less lumpiness in reporting from new distribution revenues and gross margins associated with utilization compared to contract values.

That being said, at our 2022 customer metrics, customer numbers ended up at 4,691 for the quarter compared to 3,667 during the same period last year. These numbers include 1,196 from the 2 months of Newswire acquisition. As a comparison, ISDR had 3,144 customers in Q3 of 2022, meaning this was 351 net new customer wins or 11% increase for the Q4. Again, we feel confident in our ability to continue to win customers over the long term. Our objectives are clear, get more products into the platform and grow average revenues per customer, something the entire team is excited about and looking to accomplish this year.

As such, 2023 will be a product innovation year for us. We have our sights set on innovating the storytelling process as well as amplifying and measuring the most important components of the story from an engagement perspective. To accomplish this, we will be bringing to market this year a recommendation engine, driven heavily on the ChatGPT open-source methodology, whereby customers will be able to input their narrative, points and summaries into our engine and it will output recommendations based on tonality and messaging for news distribution first, and later blog posts and social messaging as well as other customer marketing. This could help us go down the hall in organization and expand our total addressable market in the future.

Something else I think is important to point out. Over the last 8 years as a small reporting company, we have opted to report like an accelerated filer, something we have taken great pride in accomplishing and always filing on the schedule. With that said, the business has changed and the reporting complexity has also changed. As such, we are going to be extending our reporting time line by 1 additional week going forward in 2023, meaning Q1 earnings that was originally scheduled for May 4 will now be May 11. We will publish the remaining quarters for fiscal 2023 in the coming days on our corporate website.

I thank you for your time today, and I look forward to talking to you all and follow-up calls and also coming back with updates on our long-term capital allocation and balance sheet improvements in the coming weeks. We remain confident in the business, our team and our product platform. Our revenues, margins and customer wins as well as average revenue per subscriber, maintain or grow our brand is becoming more recognized globally, and our team is just hitting a stride and have produced sustainable growth for years to come. I could not be happier about where we are headed, and I look forward to sharing 2023 results with you each quarter.

Operator, can we please begin the Q&A portion of the call.

Question-and-Answer Session

Operator

[Operator Instructions] Your first question is coming from Mike Grondahl from Northland Securities. Your line is live.

Mike Grondahl

Hey, guys. Good afternoon. A couple of questions, and maybe I’ll ask them upfront. But just curious how ACCESSWIRE kind of performed against your expectations? And then secondly, what should we look for the next 6 months with the Newswire integration? Like what are a couple of milestones you guys want to convey? And then thirdly, if you could just maybe quantify the bad debt situation and what sort of drove that? And then lastly, what stuck out on the subscriptions for you guys? I’ll let you hit those. Thank you.

Brian Balbirnie

Thank you, Mike. I will hit the first couple and leave Tim to talk about bad debt, and I’ll come back and talk about subscriptions. Look, I think from a revenue perspective, ACCESSWIRE continues to perform at our expectations. New customer logos continue to perform at and within our expectations and our plan and subscription revenues attributable because of ACCESSWIRE also continue to perform based within our expectations. I think what the differences are is what the entire industry is seeing, and this is a little bit of utilization, meaning our customer will commit to a subscription plan of $12,000 to $15,000 in a year that includes some IR product and PR distribution, that new distribution is recognized as some of the units get distributed or released throughout the year. We’re starting to see that slowdown in quantity impact some of the revenues there and also impact some of the volumes in the market.

So look, I think our objectives from a sales and marketing perspective is market the brand, attain the new customer wins every quarter at the contract values that we can do. As long as we continue to do that, we believe that the volume in the industry that’s being disrupted will work itself out over the period. So I think we’re within our expectations. Okay, now we tell you and as everybody knows, we want more. We still believe that ACCESSWIRE can – in combination with Newswire can grow far beyond its 5% market share and get to 10% over the next couple of years. The industry is going to need to loosen up a little bit in volumes in order for that to happen. But I would tell you, we analyze our competitor volumes as much as we do ours on a weekly basis, and we’re seeing the same volume leveling out with them as we are with us. So we don’t have an alarm, meaning that the customers are moving from us to other providers. They are sticking with us. Our retention rates are good there. So I don’t think we have any issues.

And so if I move to the second part, over the next 6 months between ACCESSWIRE and Newswire, I would tell you that the original integration plan was to complete by June full editorial operations through all of the ACCESSWIRE distribution network and not any of the partner networks that Newswire used. We were able to complete that sooner. That went live 2 days ago in our network. So all news through the Newswire platform now is coming 100% through ACCESSWIRE and not one of our competing Newswire. The benefit of that is part of the savings I discussed earlier in the prepared remarks, is there is about $800,000 to $1 million a year in savings there, that $2 million that will come by way of that. So we’re ahead of our planned expectations there from an integration perspective, which I think is good news for us.

Stuck out in subscriptions, I’ll jump over bad debt and let Tim finish. If we think about, Mike, the subscription business, we – incrementally, from a dollar value perspective, we’ve been able to increase significantly far greater at the 20% plus range that we thought we would on subscriptions. We candidly thought to end the year, we’d hold firm at average revenues there. But I think these new brands and these larger companies that I mentioned are starting to help drive some of that larger ARPU spend. We’re also seeing customers commit to more products in their subscriptions, which is a good indicator that there is one platform among contact, one check concept is really working for us. And so we see a pipeline that’s very strong in those numbers and beyond. I will tell you, as we relaunched the MAP product as a PR Optimizer product that we talked about late this quarter, we’re going to start to see that number even move because the average subscription rates for a PR Optimizer product is going to begin about $12,500 a year plus their additional press release distribution services. So we feel confident that those numbers are going to get into the low teen numbers by this time next year or even greater. So I think that we’re in good shape with it. Again, the metric KPI for me personally internally, I’ve got to look at new customer wins and average revenue per contract, or – those are the biggest things for us. And so maybe I’ll turn it back to Tim and talk a little bit about the bad debt side to your last question, Mike.

Tim Pitoniak

Yes, Mike, on the bad debt side, we recognized a little over $100,000 of expense. This is something that we constantly monitor. We have a tool that does that. And looking – going into year-end, as Brian said earlier in his prepared remarks, we’ve spent a lot of time with the Newswire team. And sometimes when you do that, you pull time away from other things. And so we’re going to get back on it. I would say this is a little bit of an ebb and flow. And as we go into Q1 and Q2, we will get that number back in line.

Mike Grondahl

Got it. Thank you, guys.

Brian Balbirnie

Thank you, Mike.

Operator

Thank you. [Operator Instructions] Your next question is coming from Brock Erwin from CleverInvesting. Your line is live.

Brock Erwin

Hey, guys. Congratulations again on all the work that you’ve done on the acquisition, especially switching over the distribution in Newswire in the last couple of days. That’s good to hear. So keep going. I know there is probably still a lot more work to go, but good job. I wanted to ask a little bit, though, about EBITDA margins. So I know shareholders have been important to you over the course of the business. And looking back at a couple of years ago, middle of 2021, EBITDA margins hit 30% for a little bit there. So I’m not asking really for a forecast. I just want to know how do you think about EBITDA margins going forward? And do you have any goals around that metric? Thanks.

Tim Pitoniak

Yes, I appreciate the question. So listen, I’d point out a couple of things, right. So typically, we’ve only shown EBITDA inside of our financial statements. This quarter, we added adjusted EBITDA. And the reason we did that is because there is items that impact the quarter, either non-cash or one-time that we don’t think is truly reflective of how we manage the business, right? So I would say, I would look at those numbers. So when you do year-over-year, we’re down about $600,000 in EBITDA. We’ve mentioned this in prior quarters, right? We’re continuing to invest in the business, and that’s why you’ve kind of seen the margin decrease a little bit year-over-year. But I think historically, we always wanted to try to maintain a 20%, 25% EBITDA margins or in this case, an adjusted EBITDA margin. And I think with – going forward, I still think that’s our goal and I know that’s something that we can do, which is one of the things that Brian talked earlier about with managing expenses and managing headcount to make sure that we can keep those margins up. So that’s what we’re planning to do.

Brian, I don’t know if you want to add anything?

Brian Balbirnie

No. No, that was perfect. Yes. Thanks, Brock, for the kind words at the beginning, too. I appreciate it.

Brock Erwin

Yes, yes, yes. One other question was about sales and marketing spend. That looks like it was up a little bit this last quarter. Can you give a little more color about what you’re – like what was going on there? What you’re spending money on? And how you expect that spend in the future to go forward?

Brian Balbirnie

Yes, absolutely. We spent a good part of the last several years of being very wise and marketing budget dollars focused around customer acquisition, digital spend, pay per click, SEO. As you probably likely have seen over the past 3 to 4 months, there is a good amount of news flow now about partnerships and conferences and organizations that we’re sponsoring, the PR daily, the PDX shows, other things that we’re doing. We’re committing hard dollars there. There is branding exercises to go through. There is webinars to be done. I can tell you personally, I sat in with a couple of our team members just about 30 days ago and did a PR Daily event, which had 800 to 1,000 of the largest PR professionals in North America that resulted in pipeline for us, which is significant. And so for that, that is something that we have to continue to do. Those are hard dollars. We’re going to continue to do that. I will tell you, opportunistically, we likely will continue to spend money on additional digital ad spend, where we haven’t maybe in the past with a brand like newswire.com, pressrelease.com and all the other wonderful brands that we’ve got, we’d be foolish not to continue to invest more there as we see the return on ad spend continue to be consistent or better than quarters in the past. So we’re going to continue to spend there. That’s why we ramp that team up and ramp budgets to accomplish that. And I apologize if you didn’t hear everything as we had ambulances flying by here.

Tim Pitoniak

Hey, Brock, the only thing I would add to that to you, right, is in the current quarter, a big piece of the increase is because of the Newswire business. So I think that’s one thing that you just have to take into account as well.

Brock Erwin

Alright. Appreciate that. Thank you for the color. Good luck. I will talk to you again next quarter.

Brian Balbirnie

Thanks, Brock.

Operator

Thank you. [Operator Instructions] Your next question is coming from Walter Ramsley from Walrus Partners. Your line is live.

Walter Ramsley

Thanks. Hey, congratulations. It looks like that acquisition is coming along really well. I was wondering, you did mention in the presentation that as a result of it, you’re going to change the marketing strategy to combine the two companies into a single marketing effort. Can you talk about that a little bit, what you have in mind?

Tim Pitoniak

Yes. Hey, Walter, look, I think that it’s obvious that the Issuer Direct and ACCESSWIRE news brands are very corporate friendly, very public company focused, very institutional-focused. And conversely, when you look at Newswire and pressrelease.com, these are assets that are in the news distribution world that are very favorable to e-commerce, very favorable to one-click purchases, very favorable to customer inbound conversions at a much higher rate than you would typically see in a public company side of the business. And just for clarity, 95% or more of the Newswire revenues generated all come in prepaid upfront when the customer signs up for an agreement or a purchase or a press release or a packet of press releases. So we are going to move a lot of the e-commerce away from the ACCESSWIRE brands, into them with Newswire brands and begin to separate it. So we’ve already begun the year separating sales teams. The folks are entirely focused on just Newswire, inbound and digital sales. And our ACCESSWIRE teams are very territorial-based focused that are after public companies, PR and IR agency firms and partnerships throughout North America and globally. So I think it’s important for us to do that.

You are seeing the brands maintain their parity. We are keeping each separate. We will likely continue to do that for a good period of time, although we may come together as one corporate brand name. At the end of the day, we’re going to drive customers to each of those brands. And as the technology platforms fully come together even more over the next couple of quarters, they’ll see the same platform from a marketing side on both, just with different logos depending on which URL you land on. So we have got a very strategic 18-month plan to complete all of that. We’re about halfway through, and we’re 6 months ahead. So I’d tell you over the next 6 months, the rest of it is going to become very obvious, specifically about the new products that we’re launching and some of the other things that we have planned for both of those assets.

Walter Ramsley

Okay. That sounds pretty clever. Very good. And right now, has the macro economy affected the business at all that you’ve been able to tell other than the fact the stock market is doing very well.

Brian Balbirnie

Yes. Look, I think for a lot of industries and sectors, you’re seeing some impact somewhere, right? I think for us, as we’ve discussed over the last couple of quarters, the quantity or volume of news in the market is less today than it was 6 months ago, today, than it was year-over-year, but it’s less today by single digits. And so we’re not alarmed by that. The things are cyclical. We’ve seen this before in the news business when we first got into to becoming a news provider when we launch ACCESSWIRE rebrand product when we acquired it, we saw that same thing happen then, and it rebounded well. And so for that 5-year, 6-year period, we saw growth in Newswire 20%, 30%. And so now on a revenue basis, we’re barely double digits. On a volume basis, we’re single digits, we are confident we will get back there. It’s a temporary thing for us. I think the alarm bells would sound here candidly, if we were the only ones experiencing that, and the rest of the market wasn’t. But we’re seeing it happen with the rest of our competitors. And to be fair to them, we’re actually doing a little better than they are. And we’re doing better by holding price at a higher rate than we have in the past, which is also a good indicator for us that the branding and the marketing side of this business is really starting to take off where ACCESSWIRE is really viewed now Newswire is going to be viewed equally to some of these larger brands in the market. So absent of that, I don’t think anything. Tim, you may have something you’d like to add to that. But I think that – from my perspective, that’s all I’m saying Walter.

Walter Ramsley

Okay. So anyway – sorry, go ahead, Tim.

Tim Pitoniak

No, I wasn’t going to add anything. I think Brian touched on all the pieces.

Walter Ramsley

Okay. Anyway, thanks for the update. Congratulations, again.

Brian Balbirnie

Thanks, Walter.

Operator

Thank you. [Operator Instructions] That concludes our Q&A session. I will now hand the conference back to Mr. Balbirnie for closing remarks. Please go ahead.

Brian Balbirnie

Matthew, thank you, and thank you to everybody for participating in today’s call. We look forward to following up with you again soon. I hope you all have a good evening. Take care.

Operator

Thank you, everyone. This concludes today’s event. You may disconnect at this time, and have a wonderful day. Thank you for your participation.