Mums furious over new season activewear for kids from Cotton On, Rebel, Kmart and Target
Furious parents divided over new Cotton On activewear for kids with some mums insisting crop tops are ‘inappropriate’ – but a LOT of people disagree
- Furious mums have slammed Cotton On for ‘sexualising children’ with range
- The offending summer range includes an activewear line which has crop tops
Furious mums have slammed Cotton On for ‘sexualising children’ with their new summer range which includes crop tops, but others claim there’s nothing wrong with the outfits.
The short tops, which are part of the active range, were featured in a post where people were asked if they would pick pink or purple for their kids.
Within hours the post had been hijacked by the angry parents demanding longer, ‘more age-appropriate’ tops for young girls.
Furious mums have slammed Cotton On for ‘sexualising children’ with their new summer range which includes crop tops but others claim there’s nothing wrong with the latest outfits
‘Sexualising children again Cotton On??? Why do little girls need to wear crops??’ one mum asked.
While others labelled the outfits ‘completely inappropriate’ and said big brands need to be held accountable for ‘normalising’ the ‘sexualisation of kids’.
‘Why are we putting children in crop tops? This is absurd,’ one mum wrote.
Another said she would not be dressing her kids in the range.
But some argued crop tops allow active kids to move freely and comfortably – and have nothing to do with ‘sexualisation’.
And other mums agreed: ‘If you think a belly is sexual then there’s something wrong with how you view little kids,’ said another.
‘My six-year-old daughter is a gymnast and chooses to wear crops and bike shorts for training. She also wears crops most days throughout summer because she is comfy and feels good in them. If I tried to control everything she wears we’d never get out of the house,’ said another.
‘What is sexual about a crop top? It’s not a push up bra…my girls love wearing crops to acro, gym and dance classes because it gives them freedom of movement,’ Australian designer Ally Mahoney, who owns kids’ brand Sunny Active argued.
In fact the business owner and mum felt so strongly about the appropriate nature of crop tops for children that she took the argument back to her own Instagram page.
‘What’s with the hate on showing kids bellies? I just saw a post from cotton on showing their new kids activewear….so many negative comments about crop tops.
‘Are bellies sexual? I’d understand if the poses were provocative…but it’s kids and baby bellies,’ she wrote.
Australian designer Ally Mahoney, who owns kids’ brand Sunny Active argued there is nothing sexual about crop tops
Cotton On said the style is extremely popular with parents – and can be seen at other retailers like Kmart, Target and Rebel Sport.
Australia’s Cotton On Kids global girlswear buying manager, Loretta Davis explained the popularity stems from the ‘mini-me’ trend, that kids love to dress like their parents.
Kidspot spoke to Anna Cohen, a psychologist with Kids and Co, who said there is a time and place for crop tops.
The important thing is talking to your children about their boundaries and fostering healthy body habits.
‘Before any conversations in families about crop tops, we need to teach children to love and appreciate their body, and to keep themselves protected,’ she said.
Daily Mail Australia has approached Cotton On for comment.